Pay for what works. Skip what doesn’t.

What counts as a qualified lead.

A submitted lead is billable only if all six of these checks pass. Anything that fails is still surfaced in your inbox tagged “unverified” so you can review it, but it’s never counted toward your free pool and never charged. This list is the contract; we don’t change the definition without versioning and a thirty-day grandfather window.

1. 01Email address validates against the domain's MX record.
2. 02Phone number is a real, dialable U.S. number (non-VOIP when we can detect it).
3. 03Form submission took longer than five seconds (anti-bot heuristic).
4. 04Submitting IP is not on a known bot, proxy, or VPN deny list.
5. 05No duplicate submission from the same email or phone in the last thirty days.
6. 06The honeypot field is empty (humans don't fill it; bots usually do).

The questions we get every week.

What if I run out of free leads mid-month?

Nothing breaks. Leads keep coming through. Once you exceed your free pool, each additional qualified lead is billed at your industry's rate. The exact amount is shown in your dashboard before you commit.

What's special about the first month on Pro?

Your first month of leads is free. You receive every qualified lead that comes through your contact form for thirty days at no per-lead charge. The $29 monthly subscription bills as normal from day one.

Can I cancel anytime?

Yes. No annual contracts, no early-termination fees. Cancel from your billing settings. Your listing reverts to the Free tier and stays live; you just lose the paid-tier features.

How do bots and spam get filtered out?

Six checks run on every form submission before we count it as a lead. If any one fails, the submission is tagged 'unverified' in your inbox, never counted toward your free pool, and never billed.

How do you verify I actually own my business?

Three signals can auto-approve a claim: email matches the business website domain, your email address contains the business name, or your email matches the contact email we already have on file. If none match, you upload a document (EIN letter, business license, or articles of incorporation). We review with vision AI; if anything's uncertain, a human reviews it within twenty-four hours.

When will my listing show up in ChatGPT or Claude or Perplexity?

We can't promise a date. Those engines crawl on their own schedule. Most newly published pages get cited within two to six weeks of going live, assuming the engine has a reason to surface your listing for the queries it sees. The structural work that makes that possible is done on every page on day one.

What's actually different about the Advanced tier's AI chat?

We embed a chat widget on your business page. It answers customer questions, schedules appointments through your calendar, and captures contact info when a visitor wants a quote. You don't write the prompt. You fill out a structured intake (services, hours, FAQ items, things to never discuss) and we generate the prompt from that. Tone-checked, scope-limited, safe.

Why is your per-lead pricing so much cheaper than Angi or Avvo?

Different cost structure. Legacy platforms route the same lead to multiple competitors and charge each one. We send each qualified lead to one business, the one whose listing the customer chose. We don't have to recover the cost of selling the same lead five times.